The world's first class that teaches a step-by-step process for creating emotional appeal with anything you write.
A framework designed to help any business, freelanceror creative electrocute their revenue past six figuresby changing nothing more than their words.
Everyone talks about making an emotional connection and why it's THE #1 KEY to selling your services, products, ideas, & creative work. There's just one problem: How?
Enter: The 2015 Six Appeal Process™
A class that teaches you a revolutionary repeatable framework designed to walk you step-by-step through a user friendly, powerhouse process to transform any blah, bland, cliché, average, sea-of-sameness jumble of sentences...into statements that don't just turn heads, but hearts. Andmajor profits. Because what you say really is more important than what you sell. And this will prove it.
It's nearly impossible to stand out anymore.
The world is drowning in a chaotic sea of info, blog posts, bullshit and pay attention to me! syndrome. Just think how hectic it is to even scroll through your Facebook feed these days. The deepest, darkest bottom line: People are HAPPY to tune you out. (In fact, it's become their default setting to do so.)
And that means that now, more than ever, if you're getting tuned out?
Your profits (not to mention your ideas & dreams) are getting turned OFF.
And the only ones who will be able to slip past the world's high-security brain filters? Are the ones who know where to find the back door.
A lot of people still think success is about getting found online, but they're wrong.
People aren't stupid. You might make it to the #1 spot on Google for "porn cucumber," but if the human who's reading on the other side of the screen decides you're a porn cucumber? There's nothing Google can do. Google can't make the sale for you. It's time to stop relying on fast fixes and best intentions, and start depending on yourself to make this work. Hop online and you've got millions of people at your fingertips⎯⎯⎯and I'm not even making a pun. Think: Facebook, Twitter, Blogs, Reddit (do people still use that?), email lists, Instagram, YouTube, Medium....the list goes on. You're DOING that stuff. And it's still not working. The world is onto the cliché marketing tactics of "download my e-Book!" and "subscribe to my newsletter!" So if you ever thought you just weren't "getting found," it has nothing to do with that. Because people ARE finding you. The real problem?
They don't care.
67% of the people that were aboutto give you money, don't.
Whether you're selling web design, coaching, photography, another type of service, a workshop, a dynamite Etsy creation, a book, a physical product, a 499 page PDF, or your grandmother's pearls (tsk!), online cart abandonment rates tell us you're accidentally losing a lot of money. 67% is nearly 7 out of 10 people. (Math. We meet again.) So let's say you charge $1,000 for a service you offer. That means that for every $3,000 you do make, you let another $7,000 slip like satin right through your fingers.Seven thousand dollars is a lot of money to be letting ice capade right out the door. Their finger was ON THE BUY / CONTACT / YES! BUTTON for goodness sake, which just proves one thing:
You don't need to market yourself. You need to magnetize yourself.
And that's what The Six Appeal Process™ class is all about. Words are never just words. They're tools that are either helping you sell, or preventing you from selling. There is no middle ground.
Here's the deal: The human brain is a living, pulsating tangle of nerves that are clever, but extremely lazy.
It sees a lot, but ignores a lot more. The brain works to take any new information and quickly connect the dots in order to help you make sense of the world. The trouble is this: The brain can never tell if it's connecting the right dots. It just connects randomly where it can. Which is a pretty careless move for an efficient machine like THE HUMAN BRAIN, but that's precisely it: The brain is programmed to be as efficient as possible, at all costs.
So in the name of efficiency, it skips right over any and all fluff. And that includes you, your shopping cart, your ideas, your call to action or that blog post you wrote that you thought for sure would go viral (but, ahem, didn't). If the brain already thinks it can guess what you're about to say, it'll skip over what you're actually saying. And the bigger problem with that is this: Anytime you use lazy language, anytime you just write "whatever comes to mind," anytime you just wing it?
Your customers will skip right over YOU.
Because words aren't "content" - they're code.
Code that tells people whether to pay attention, or not. Whether to listen to you, or not. Whether to buy from you, or not.
That's what makes writing, and in particular, copywriting, a science. But unlike science, which is easily repeatable, copywriting is unique in the sense that no two brands can ever write the same thing to create the same effect.
When you learn to effectively switchblade the science & the art of words, you can write for behavior. And when you can write for behavior, you can influence behavior. Introducing:
TAKE SIX APPEAL on demand
Take this best-selling class right from the comfort of home. Because having a leg up doesn’t have to mean investing an arm and a leg.
Because my big mouth shouldn't do all the talking.
Developed & taught by Ash Ambirge, CEO & Creative Director, House of Moxie, Inc.; M.A. Linguistics & Brand Language Expert
She's also the creative director behind the popular Middle Finger Project online brand for businesses shunning business as usual, former advertising executive and Director of PR for AWeber & professional copywriter and applied linguistics specialist at Penn State & Drexel University in Philadelphia, Ambirge helps unconventional businesses of all shapes and sizes use words as weapons to make realmoney. She's also the creator & co-creator of the multiple six figure brands Brandgasm101.com, SmallBusinessBodyguard.com, LifeHooky.com, and the new SentencesandMoney.com Mentorship Program, designed to teach aspiring professional copywriters the business of running a writing business. Ambirge also gained notable attention in 2011 for her 97 in ‘11 experiment, designed to demonstrate week-by-week how the everyday service provider could go from $0 to $97,000+ in revenue in a year or less using nothing more than a blog as a marketing tool. (It worked and the experiment closed out at $103,000.)
“The world will not invite you to the feast. You must burst in, demand a seat, and take it."